How Can Travel Agencies Expand Their Markets and Grow their Businesses? As in any business owners journey, at some point, travel company entrepreneur sees a need, urgency or opportunity to grow. That urgency might be stronger today, given that a whole host of newly capitalized startups are entering the picture. They’re digitally enabled which means…
Improve Your Travel Lead Conversions and Grow Bookings/Sales Today’s post is likely the most important reading of all. We’re exploring how to increase bookings and revenue from all the traffic you generate through content marketing and PPC advertising. Wouldn’t it be nice to double or triple those bookings/subscriptions? My experience with clients is they need…
Building Trust in Travel Web Marketing Trust is a big factor in business. From job interviews to lending to word of mouth, trust is an important consideration in everything we do. Even when travel consumers like what you offer, trustworthiness is a decision that will come into play, especially in the moment just before they…
What is the Essence of a Great Travel Article? That is the question to ask or you’ll never create one. And the answer might surprise you because it has to achieve a lot, and can’t just “read nice.” We know travel content is the most lively, inspiring, and personal type of content. So the bar…
What Makes a Great Travel Experience? Why do people leave the comfort of their homes to spend a lot of money, interact with strangers, to see and do things they’ve never done before? And what about you personally? What experience do you you feel is essential to any long journey you might take this year?…
Adventure Travel, Tours, Experiences and Thrills The adventure travel market is exploding in opportunities, services, hosts and places to visit and it’s so easy to book a trip. Many travel adventure consumers are jumping in to create new, more fulfilling travel experiences. And while we think of adventure travel as appealing to only thrill seekers…
Google Travel – Explore Flights, Hotels, Destinations You’re likely using several major travel portals to plan and book your travel reservations, from flights to hotels to tours. You might find better vacation satisfaction by using a more generalized travel tool early in your exploration. While Expedia, Hotels.com, Cheapflights, Booking.com, and Travelocity get all the ink,…
Travel Forecast 2024 After the depths of the pandemic, leisure travel spending came back strongly from 2022 to today. We can’t expect it would keep growing at that pace throughout the next 5 years, but it’s expansion will be impressive, and likely better than researchers estimate. What’s Exciting about Travel Business in 2024? It’s that…
Being There on the Traveler’s Path to Purchase I was very intrigued 9 years ago when Google Think teamed up with Luth Research ZQ Intelligence™ to study in-depth, the customer journey online – the path to consumer fulfillment. Because most marketers lacked the data and acumen (and still do) to understand the customer buying journey,…
Easily Save for Your Next Vacation Are you dreaming of traveling this year? Many are as 2024 is expected to be another active year for the sector. However, you’re well aware of how expensive travel can be which is why so many people abandon plans to visit their favorite country or city and enjoy a…
Best SaaS Travel Management Software Platforms Personal and business travel will continue to grow in 2024 and through the next 10 years. Opportunities abound for agencies, tour operators, and destination management companies, so serve up a variety of solutions to travel-hungry consumers and business travelers. From Bleisure vacations to eco-tours and corporate team meetings, there…
Travel Content is Your Customer’s Pre-Travel Experience Hundreds of millions of travelers will be envisioning and hoping for their own significant vacation adventures in 2024. It has to be the most enjoyable part of travels where people dream about destinations and how they’ll be enjoying themselves. They’re visualizing the sights, sounds, tastes and smells and…
SEO/Content Strategy for the Travel Management Sector This year, the travel management sector is growing strong via consumer and business travel demand. Travel is either an elixir for what’s ailing everyone, or necessary for return to office workers who now need to travel to do business. It’s a dominant trend, with destinations, management tools, venues,…
Best Travel Destinations for 2024 We’re through the 2023 travel season and on into a new year of adventures and experiences. Revenge travel isn’t over while an awakening 2024 economy is generating a whole new group of eager travelers whether for business travel or leisure. This winter many travelers are wondering which destinations suit their…
Travel Marketing Software Do large travel companies have better, more knowledgable, creative, inspired and capable marketing talent than small firms? Or do they have bigger budgets, more contributors and helpful software? Many small travel companies manage their marketing themselves creating content with a strategy and using a big portion of their budget for pay per…
Top 65 Immersive and Awesome Travel Experiences Across the World to Enjoy in 2024 Looking for an exceptional travel experience, perhaps one specially designed for you? Satisfy your deepest travel cravings many ways on this planet, and why shouldn’t the best be served up just for you? Time to give your travel imagination some room…
Marriott Bonvoy Loyalty Program Points Travelers will travel more when hotels, airlines, and travel management companies offer discounts or incentives for additional travel. Loyalty programs are important to travelers and travel companies, from hotels, airlines, car rentals, to tour operators. Marriott International, one of the premium luxury hotel brands offers an array of loyalty program…
Mexico Vacation Packages Every fall and winter, vacationers from Europe, US and Canada dream of a vacation to Mexico. They’ll find a unique travel experience where sunshine, warm climate, beautiful beaches, quaint walkable villages with friendly people and restaurants with traditional Mexican cuisine make a complete getaway. In this post, we discover Mexico’s most sought…
Marriott Hotels & Resorts Perhaps the most preferred hotel brand for travelers in the US and across the globe in Marriott Hotels. Marriott Hotels & Resorts is a brand of International-based Marriott International, Inc. in Bethesda, Maryland, and represents a legacy of premium hospitality and diverse offerings. Offering almost 600 hotels and resorts, with more…
Air Canada Vacation Packages Canada’s premier Airline, Air Canada, is well recognized around the world with the world’s elite travelers for its impeccable service, safety, reliability, comfort, friendliness and destinations. They emphasize safe and flexible travel, with travel protection plans, free checked bags, and flexible booking options that allow changes or cancellations with a full…