Positioning Strategy to Reach Clients Clients and employers don’t really know who is the best marketing or IT consultant. Your email, blog post, Linkedin profile, website homepage, about us page, Facebook profile, are all great vehicles for positioning your value to your target audience. Yes, information about you and your value proposition are essential. Yet,…
Online Lead Generation Companies Previously you met 18 online lead generation companies who offered to help you with your real estate lead generation in a previous post. You’re likely pondering each of their value propositions and assessing the true merits of their lead gen programs. I spoke of their merits but I can’t really recommend…
Branding For Realtors & Mortgage Agents Personal branding is big now. But doing it well is far from easy. How we present ourselves online and in person plays a key role in how we’re positioned for success. Our persona or self-image can be shaped and it must be shaped for us to be the “solution” others…
Sales Hacks for Realtors Realtors, my quest is to lift you out of your doldrums and help you hack your way to success. Remember Remax’s old slogan “Above The Crowd.” That was brilliant. Sure stuck in my mind when I was young. Putting floating billboards into the sky was a great promotional hack. And they’re…