Guide to Assessing Web Content Quality

Guide to Assessing Web Content Quality

Business Owner’s Guide to Assessing Web Content Quality You likely know just how important brilliant content is. You’ve visited websites and have likely found some fantastic material that you couldn’t pull away from. Maybe it was a video, a blog, or research report. Maybe it was the brand, message or topics within the website that…

Content Rebranding – Doing Your Brand Shift

Content Rebranding – Doing Your Brand Shift

How to Rebrand your Content The phrase “content rebranding” is being discussed more online now due to the economic recovery.  If your content is your face to customers and the brand they consume, then it must change too. And your content is vital to your company’s success.  Some businesses (e.g., restaurants) have already gone through this…

21 Magnetic Ways to Get Your Audience Transfixed on You

21 Magnetic Ways to Get Your Audience Transfixed on You

Is Your Content this Riveting? How is it some people can fascinate, transfix and get others eating out of their hands? I don’t think we can doubt the power of Hollywood and its stars to captivate audiences. Stars are used to sell every kind of product imaginable.  Why?  Because these stars are omnipresent which translates…

Grow Website Traffic
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Grow Website Traffic

Website Traffic is Your Company’s Lifeblood Traffic is everything. Without it, there is no impact, no content consumption, no brand, no convincing sales pitch, and no sales. So why would a business person decide not to create the biggest flow of well qualified traffic? It doesn’t matter how much traffic you have — Get More…

Blogging Strategy – The Core of Your Content Strategy

Blogging Strategy – The Core of Your Content Strategy

Blogs Drive Business, Sales Revenue. What’s your Strategy? A great blog strategy should be the real heart of your marketing program and even at the heart of your content marketing strategy and your SEO strategy. Blogs speak directly to your customers — the real voice they want to hear which is why people search out company…

Smart Marketing – Reverse Engineering for Marketers

Smart Marketing – Reverse Engineering for Marketers

Smart Content Strategy for Insurance and Real Estate Startups Do you know why your insurance or real estate website sucks compared to the top sites in your industry? Why do so few people visit or return, talk about you and your amazing products and services or share your stuff on social media? Great websites are engaging,…