Branding

It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let's discover the 10 essentials of trust, including the trust-building power of success. When you’re developing connections that...

Is your business stagnating or even beginning to fail?  Are sales falling and you're wondering what has happened? There could be hundreds of things wrong with your product, services, promotion and customer relations, but what’s likely failing is your brand. It's one of the most complex...

Your Customers Should Understand Your Unique Value What one business statement makes everything you're doing make perfect sense? It's your UVP. Creating this statement can be a fun and illuminating experience, if you're passionate about your business. I hope you are. Most businesses fail or succeed due to...