Branding

The Marketing Agency Blueprint – How to Build a Powerful Hybrid Agency

The Marketing Agency Blueprint – How to Build a Powerful Hybrid Agency

Understanding The Marketing Service Ecosystem If you’ve ever wanted to launch your own marketing agency, or you’re an inbound marketer, copywriter, web designer, marketing company, ad agency, PR firm, intern, or marketing recruiter, then Paul Roetzer’s new book The Marketing Agency Blueprint should be a vital and fascinating resource. It’s chock…
Trust in B2B or B2C — 10 Essentials of Trustworthiness

Trust in B2B or B2C — 10 Essentials of Trustworthiness

It’s All About Their Trust in You: Will You Deliver the Promised Value? The trust factor is an important business decision point today. We all need reliable, competent, and trustworthy partners. Let’s discover the 10 essentials of trust, including the trust-building power of success. When you’re developing connections that you hope will…
How To Create Your Perfect Realtor Brand Image

How To Create Your Perfect Realtor Brand Image

Personal Branding for Real Estate Agents Competition in real estate sales is intense. There’s one sale for every agent. You’ll need to separate yourself from the hoards and avoid anything that pushes you back into the pool of unknown agents – the realty drones. You might think it’s sexy to…
Popular Coffee Brands on Twitter

Popular Coffee Brands on Twitter

Social Media Listening Tools Are you using social media as a marketing performance measurement tool?  Twitter tweets, follower counts and other data are an excellent source for marketers. You can learn more about how consumers interact with brands and use that to improve your product/service and brand UVP. Why is…
Help! Our Brand is Stuck

Help! Our Brand is Stuck

Is your business stagnating or even beginning to fail?  Are sales falling and you’re wondering what has happened? There could be hundreds of things wrong with your product, services, promotion and customer relations, but what’s likely failing is your brand. It’s one of the most complex topics but as a…
Infographics: Your UVP is the Number One Determinant of Your Business Success

Infographics: Your UVP is the Number One Determinant of Your Business Success

Your Customers Should Understand Your Unique Value What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one…