One of the key and lasting ranking factors in Google’s index algorithm, is inbound links. Google likes what it trusts and can see, and its algorithm is still heavily reliant on links for determining rankings, with some exceptions (high engagement content). While begging for spammy, weak links worked 8 years ago, it is only good content that generates them now. So whether you encourage website owners to link to your website through social sharing request and strategy, or through the “skyscraper technique” you must get inbound links so Google awards your site Trustrank. Trust is important and Google calculates it.
When you combine epic level original content with trusted inbound links, you can get astonishing results. I hope I can help you master this fairly difficult task. At this point, you probably realize hiring a low paid intern to beg for links is not going to work. Not for top performance.
Trusted, high quality links can also power up the rankings of poor content. Yet these links are the most difficult asset for your SEO specialist to capture. The reason is that you don’t capture links. Links are something that’s earned through relationships with people in your industry or your target market.
The process of getting links can be a powerful way of developing beneficial relationships. So there’s business value in advanced link building. If your link builder is knowledgeable about your industry, they can be an extremely valuable asset.
Because Link Building is tough work, we need confidence, optimism, endurance, and the good sense to a build an organic approach and follow it.
Building links is very tough work requiring a time commitment, a content strategy, an outeach strategy, and an engagement strategy. It is the most difficult digital marketing service and you must understand this before venturing into this task. You can buy links. And you’ll find them very expensive and not well targeted to your industry and desired keywords. That’s why custom link building is such a cherished and high priced service.
If you have a commitment to your company and to digital marketing itself, please call me. If you confidence and commitment are weak, you would be wise to simply advertise on Google and Facebook.
To Build a Link you must Build a Relationship and Deliver Unique Value to your Supporters
To get started, let’s change our vocabulary from links to: premium connections, impressive content, amazing relationships, superior results, exalted link partners, cutting edge social engagement, radical content ideas, epic coverage, excellent insight, most generous participant, and industry leadership. Mindset is everything when you want to be the best and create the top results in revenue and marketing equity.
Everyone wants to accelerate their link building, rankings, traffic and leads. That’s understandable, especially in a climate of instant rewards. However, time is needed to negotiate high quality links. There’s no getting around it.
The goal of any advanced link building effort is to acquire links from websites that are trusted, targeted, authoritative, topical, original, unique and active. Yes, the work of getting links from these sites is strategic and grueling. As Rand Fishkin explains below, the art of link building is built on planning, generosity, exchange of value and relationship building.
Why Twitter? Because people don’t like phone calls, emails, or Linkedin messaging. It’s all spam to them. Twitter however is so harmless. You search, follow, retweet, like, promote, then begin engaging with them. Sure it takes time, but when you build up good will and positive connections over time, they can be moved to Facebook, email and face to face meetings with powerful people.
The Links Google Wants to Spider
In this link building stage, we’ll develop a plan to create better, premium, uniquely valuable content and have a more persuasive approach to reach out to the right website owners/contributors for a link. Google wants to follow links to good content so this is what a good link is all abut: Excellent, premium, amazing, valued information and experiences. Crappy quality links never keep their value because see’s that visitors are not engaging with the content. Good Links and good quality content go hand in hand.
Link building at this level is guided by an overall strategy — an action plan to create, organize, and distribute content assets and to more actively engage with targeted people. And when we combine content marketing and link acquisition via our key tactics and time our distribution and engagement, our requests are more credible and impactful. And remember, the goal is to create a relationship with those who might support you. You must create that relationship with them before they will help you. The more value you create for them, the better support they will give you.
The Future of Link Building
This infographic discusses some of the pitfalls and opportunities in advanced linking building
It’s more time consuming to work on link building personally and it’s more demanding of your skills, yet when you rank at the top on Google, your hits and quality of visitors rises substantially. Visitors from number one rankings are much more enabled and qualified to become your customer. Advanced link building is one of the very important tasks that you won’t want to disrespect and skimp on. The rewards are exceptional.
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