Gord Collins – Digital Marketing Specialist

Experience: 19 Years with 4 digital marketing agencies in the US and Canada, and my own company servicing clients in the US, UK, China and Canada.

Expertise + knowlege + creativity + experience = outstanding results.

I’ve had the good fortune to work with many types of clients in many industries and likely have worked in yours. I’m looking for a digital marketing specialist position within a progressive marketing department who want to grow sales, increase efficiency, and keep their business sustainable.

Gord Collins

416 998 6246

Passionate, Creative and Committed

I’m very hard-working, put in long hours every day. Yet I also enjoy mountain biking, tennis, hockey, baseball and track and field. I’m trying to return to track & field (a former pole vaulter). Hopefully, you’ll see some video of that someday soon. I enjoy travelling, especially California and the Canadian Rockies.

Gord Collins:  a tireless algorithm researcher, content analyst/strategist, and author of 2 ground breaking books on SEO/Content Strategy.  Gord’s  served well over 100 clients thoroughly as an SEO Specialist and Content Strategist. Continuous research and self-education in SEO and Content Strategy is how he delivers better, more sustainable results. He is unique and has no competitors.

Gord’s Significant Personalized UVP:

— one stop shop for  unparalleled SEO strategy and content strategy with 19 years experience serving stellar, progressive small business and major corporate clients.

Stellar clients: real estate agents, real estate publications, major hotels, key US manufacturers, marketing agencies, financial firms, ecommerce businesses and more.

Success is all in hard work and strategy

Call me now at (416) 998-6246

Digital Marketing Specialist Skills

Marketing Strategy

  • Amazing combination of creative imagination and critical insight
  • Analyzing client’s business model, unique value proposition, brand image, and offering insights into improving it or presenting it more effectively to prospective customers
  • Collect data, competitor positioning, and facts to support digital marketing strategy
  • Perpetually staying current on the latest changes in search engine news/updates/algo updates.
  • Results driven, ambitious, and love to help clients improve their bottom line
  • Enabled, self-starter willing to “step up” attitude to grow client’s business

Analysis and Insight:

  • Conducted insightful audits of site structure, page layout, navigation and usability review and offer insights to design team
  • Provide and explain monthly keyword/KPI reporting to clients
  • Envision and find ways to create innovative, genius and extremely valuable content to attract, build intent, and convince new customer prospects
  • Provide strategic and diplomatic digital marketing counsel to clients

SEO/SEM Strategy:

  • Define requirements and tasks, and execute implementation of SEO strategies
  • Strategize new content for SEO with semantic relevance, optimized internal linking, and in consideration of Google’s new emphasis on RankBrain
  • Execute link building campaigns and monitor rankings and performance
  • Proactively seek out new digital marketing ideas to help our clients drive more productive digital engagement.
  • Explore ways to establish KPIs and measure/improve success

Social Media Strategy:

  • Developing plan for social reach and engagement
  • Setting up social media accounts and doing networking
  • Creating and curating content for social media campaigns
  • Set up quarterly campaigns

Content Development and Strategy:

  • Strong creative, engaging, and convincing writing capability
  • Plan, design, and execute content strategy and social content and strategy
  • Research/writing fun or deep technical blog posts acting as key traffic generators
  • Creating content ideas, promotional hooks, and calls to action that convert leads
  • Quickly research topicss and create relevant high volume, high quality content
  • Copywriting for landing pages, email, print materials and videos
  • Strong editing and rewriting/revising capabilities (managing evergreen content)
  • Creation of visual content, whitepapers, ebooks, graphics
  • Optimize on-page content and social posts as per keyword strategy
  • Content planning and explaining/collaborating with colleagues for optimum content performance
  • Optimizing ecommerce product catalogues
  • Optimize widgets/landing pages for best conversion rates
  • A/B testing to determine top performing keywords, content and value offers
  • Engage with social users/prospects in human and attractive ways
  • editing html/css code when necessary; managing WordPress installation & CMS

Reporting:

  • SEO and conversion metrics (studying ranks, inbound links, content distribution, social media exposure, on-page optimization
  • Manage marketing campaigns using marketing automation software
  • Optimize digital workflow to get more of the essential tasks done well
  • Develop, deliver and continuously improve monthly reporting of account performance providing insightful analysis
  • Setup and configuration of Google Analytics and Google AdWords campaigns

Client Account Management:

  • Partner with clients and quickly understand their businesses and industries
  • Ask the right questions to help clients discover their real needs
  • Listen to and collaborate with internal teams and clients to achieve client goals
  • Keep clients informed of progress on weekly basis
  • Explaining digital strategy, practices, and interpret achievements in layman language to clients

Software:

  • Word, Outlook, Excel, Google Docs, Google Sheets, PowerPoint, PhotoShop, WordPress, Dreamweaver, Hootsuite, Sprout Social, Raven Tools, Google Analytics, Google Webmaster Tools, Notepad for code editing.

 

Gord Collins – Digital Marketing Specialist Toronto