Monthly Archives: November 2014

Infographics: Your UVP is the Number One Determinant of Your Business Success

Infographics: Your UVP is the Number One Determinant of Your Business Success

Your Customers Should Understand Your Unique Value What one business statement makes everything you’re doing make perfect sense? It’s your UVP. Creating this statement can be a fun and illuminating experience, if you’re passionate about your business. I hope you are. Most businesses fail or succeed due to this one…
Digital Salary Survey Fall 2014

Digital Salary Survey Fall 2014

Digital Media is King The rise of digital media in the business and marketing realm is nothing new. It’s just now it seems that digital workers are getting some respect. But while some digital superstars are highly sought and well paid, salaries for others will not be all that great.…
The Top 12 Factors for SEO Mastery

The Top 12 Factors for SEO Mastery

SEO is Still Very Relevant It’s been 16 years now since I began search engine optimization and 12 years since I wrote a book called Search Engine Writing. Most believe that everything has changed since then in the realm of optimizing for Google. In reality, it’s pretty much the same. …